Review: Madcap Coffee Roasters Ecuador Pepe Azul (Grand Rapids, Michigan)

Review: Madcap Coffee Roasters Ecuador Pepe Azul (Grand Rapids, Michigan)

I’ve been wanting to try Madcap Coffee for a long time. I’ve seen their name mentioned in multiple “best of” lists over the years, I like their logo, and I like the fact that they’re based in Michigan (as I have fond memories of my time in that state for graduate school). All of the coffees on their website sounded great, but I chose this particular varietal because of the following description. The whole thing is worth reading, but I am copying and pasting this bit for your reading pleasure:

While the process places a heavy emphasis on quality, the real secret in producing such vibrant and unique coffee, according to Pepe Menor, is that the coffee is alive. The coffee experiences the passion of the family as every single seed is individually touched at at least one stage in the process. Each night the coffee listens to classic rock on vinyl (particularly Jimi Hendrix) as it is blasted from the system of their bamboo home located in the center of farm. 

Did you catch that? Each night the coffee listens to classic rock on vinyl. Are these guys after my heart or what?! If reincarnation exists, I don’t think I’d mind coming back as a coffee plant on this farm (at least until harvest time).

For any coffee farmers out there: Please raise a crop of coffee plants on shoegaze records. I would buy the heck out of that.

Whole bean: Subtle, delicate fragrance like white sugar.

French press: Flavors of plum, violets, and sugar. This was a tangy and interesting brew that kept me sipping because I was trying to decipher all the layers. I’m not sure I ever pinpointed all the flavors! Complex and delicious.

Chemex: Raisin and brown sugar.

AeroPress: Brewed straight as a concentrate, the coffee was too intense for my taste. It had floral notes combined with flavors of chocolate syrup and grapefruit. Once I added a bit of water, it helped make the coffee less aggressive and made it sweeter. Still complex, but not harsh.

V60: Brewed at a 3:15 extraction time, this was the sweetest and smoothest of the four cups. It was the most approachable brew but it was still layered and interesting.

Summary: This coffee was worth the wait. Believe the hype, people — I’m pretty impressed with Madcap so far, and I look forward to trying other offerings from them in the future. The French press and V60 were my favorite methods for this coffee, but I found myself returning again and again to the French press because I felt it brought out the most dimension. Did I taste Jimi Hendrix in the cup? Perhaps not exactly, but I certainly tasted something exceptional.

From the roaster: Floral, spice, tangerine, juicy, complex.

Madcap Coffee Ecuador Pepe Azul

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